Starbucks® Puts Coffee Lovers in the Mood for Mid-Autumn

Magical mooncakes help bring in the festive season

Singapore, 19 July 2006 — Mid-Autumn Festival is an occasion to celebrate a bountiful harvest under the glow of the full moon. It’s also the perfect time for friends and family to share in the magic of the moonlight together, extending greetings and warm wishes for the future and presenting loved ones with sweet delights.

Starbucks celebrates the Mid-Autumn Festival with its new, innovative, range of handcrafted snow-skin mooncakes – Caramel Macchiato, Cranberry Hibiscus and Orange Citron, that make a delicious complement to your favorite coffee, as well as great gift for friends and family.

This year, new ingredients have been added to produce a variety of creative and delectable offerings for mooncake lovers in Singapore. Instead of the traditional lotus paste often used by mooncake makers, Starbucks went a step further to experiment with bean paste. The results are absolutely magical. Experience a smoky, caramel-like coffee sensation in one of our latest flavor, the Caramel Macchiato. Wrapped within light snow skin pastry with almond bits that add another dimension to its multi layered taste profile, this mooncake is set to win the hearts of coffee lovers.

Starbucks unique Cranberry Hibiscus is another new flavor, with bits of Cranberry and Hibiscus flowers in a smooth and light bean paste. Enveloped in hand crafted snow skin and accented with a tinge of berry aroma, the Cranberry Hibiscus is indeed a floral sensation. The Orange Citron is another Starbucks innovative masterpiece. Its golden slivers of Orange peel and Lemon rind combine perfectly with bean paste, coupled with the soft and delicate snow skin, makes for a refreshing and zesty aftertaste!

And for the very first time, Starbucks is also introducing the traditional baked skin. Available only in Caramel Macchiato flavor, its robust and caramel like flavors present a welcoming richness to the luxurious taste of white lotus paste combined with bean paste, lovingly encased in a thin layer of traditional baked skin.

“For many of our customers, Starbucks can be counted on to provide the best coffee with exotic flavors, and they look forward to the ways in which we celebrate our coffee with innovative and complementary flavors,” said Ms Belinda Wong, managing director of Starbucks Coffee Singapore. “ Starbucks unique mooncakes are a great way to share the spirit of Mid-Autumn Festival with loved ones. Along with six sachets of Starbucks Tazo™ teas (Available flavors: English Breakfast, Passion, Earl Grey, Mint Blend, Zen and Chamomile Blend) that are innovatively packaged with the mooncakes, customers are sure to appreciate and savor the world’s finest tea leaves to make their Mid-Autumn a perfect experience at home.”

Starbucks mooncakes are available as individual pieces and also in specially designed giftboxes. Mooncake gift certificates are also available for gift-givers.

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