Italian Roast
A big, bold, full-bodied cup of coffee, worthy of the Italian coffee tradition.
Now you can enjoy our bold and roasty-sweet Italian Roast in an instant. Just tear open a pack of Starbucks VIA® Ready Brew and add water. Let the coffee brew 10 seconds, stir, savor and enjoy.
It’s not instant coffee the way you know it. This is genuine, dark-roasted Starbucks® coffee. 100% arabica and ethically sourced. Isn’t it wonderful? There’s now an instant coffee that you can start a whole new tradition with.
Starbucks VIA® Coffees
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The energy saved in 1 year at our green store can light a 5-room HDB flat for 35 months!