Creating a New Weekly Ritual: Slowdown Hours
As Starbucks marks its 30th year in Singapore, it is introducing Slowdown Hours, a new weekly ritual built around a simple idea: what if Wednesday 3pm became a time people looked forward to?
Beginning 15 July, Starbucks coffeehouses across Singapore will mark the hour through a reimagined in-store experience that invites customers to experience a different pace in the middle of the week.